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Jeff Goodby’s 5 Rules of Vandalism in Making Ads

Jeff Goodby on the dying art of ignoring risk and breaking things: “Like the pumpkin-smashing and late-night egg-throwing barrages we perpetrated in 1960s Rhode Island, great advertising is shocking, to the point and still there the next day. The best advertising campaigns I’ve worked on have had a delicious kind of anticipation to them. I couldn’t wait for them to hit.“


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