Jeff Goodby on the dying art of ignoring risk and breaking things: “Like the pumpkin-smashing and late-night egg-throwing barrages we perpetrated in 1960s Rhode Island, great advertising is shocking, to the point and still there the next day. The best advertising campaigns I’ve worked on have had a delicious kind of anticipation to them. I couldn’t wait for them to hit.“
https://www.adweek.com/agencies/jeff-goodbys-5-vandalism-rules-for-advertising-professionals/